We are living in a digital world where we are constantly bombarded with a whole lot of information. As a result, we have learned how to tune out all the noise. Let’s face it, most people think data is intrinsically boring. Therefore, it is essential for marketers to present data in a very simplified and engaging manner. One way marketers can achieve this is through the use of infographics.
So what are infographics?
Infographics are visual presentations of data that utilize the elements of design in order to display content. These elements include content and knowledge elements such as statistics, time frames and facts. They also include visual elements such as a variety of graphics as well as color coding. By making use of these elements, one is able to articulate complex messages to the receiver in a way that enhances their understanding.
So as a brand, you may ask WIIFM?
Well, we have mentioned that infographics present data in a way that can be easily understood. But wait, there’s more! As a marketer, one of your goals is to immediately capture the attention of your target audience. By using infographics, marketers are able to capture immediate attention as well as allow their target audience to engage with their brand.
So what does this mean for a brand such as Hellocomputer?
Before HelloComputer decides to have fun and make use of infographics for its digital marketing strategy, it is crucial to consider overall objectives, production capabilities as well as the needs of the audience. In other words, everything has to be aligned.
The first step would be to consider the context in which Hellocomputer is operating. This involves asking questions about external factors that are likely to affect the business, both in the present as well as in the future. Once Hellocomputer has performed the situational analysis, it would have to look at the brand’s value proposition. In doing so, Hellocomputer’s ability to identify its customers, their needs as well as its ability to satisfy these needs will be of utmost importance.
Hellocomputer would have to take this further and examine its value proposition. The digital world offers different channels for value creation. However, what is considered valuable depends on Hellocomputer’s target audience. Therefore, Hellocomputer would have to research its customers and gain insight on what they really want and need. This is where value based content such as an engaging infographic becomes a vital tool.
In addition, Hellocomputer would have to look at what it wants to achieve as a brand as well as how it will measure such success. Therefore, SMART objectives would have to be established. By doing so, Hellocomputer will be able to make use of the most appropriate tactics such as social media to achieve these objectives. This is so because social media serves as a platform that allows collaboration as well as connection between multiple channels. By making use of the social media platform, Hellocomputer will strategically create awareness of the brand’s story. Social media will allow the brand to directly share content with the target audience as well as receive feedback.
Essentially, taking into consideration the changes in South African social media landscape and depending on its target audience, Hellocomputer can build its social media strategy around its website and additional core social media platforms such as Facebook, Twitter, LinkedIn as well as the up and coming social media platforms such as YouTube and Google+.
– Stokes, R. & the Minds of Quirk. 2013. eMarketing: The essential guide to marketing in a digital world. 5th ed. Quirk eMarketing (Pty) Ltd.